Executive Briefing Videos

The following online executive briefing videos share our firm's perspective on key challenges and revenue growth facing the CEOs and Marketing Executives of our clients.

• What Is a Bookmercial?
• Market Positioning: How to Stand Out in a Cluttered Market
• How to Get Free Publicity for Your Company
• How to Generate Leads From Public Speaking
• How to Manage Hyper Growth
• How to Use Books as a Marketing Tool
• Remote Control Selling
• How to Spend $1 Billion Getting a Job: Lessons From the Marketing of a Presidential Candidate
• The Credibility Dilemma: How to Get Skeptical Prospects to Believe Your Marketing
• Pre-Selling vs. Selling: When to Use Each Approach in Your Marketing
• How to Sell When You're Not There: Driving Sales Through Reseller and Partner Channels